7 Ways to Hit Home Runs With Content Marketing for Demand Generation
Content marketing is getting trickier by the day. Especially in industries where corporate blogs, ebooks, webinars and podcasts are ubiquitous, it is challenging to stand out as a brand with content. By focusing on customer questions and problems and being present with relevant content at every stage of the customer journey, you ensure that your efforts produce results. These practical tips from Business 2 Community are a good starting point to take your content marketing to the next level.
'If your audience won't listen to your story, you don't have to tell it'
Marcomblog frank.news recently posted an interesting series of videos about content marketing on its YouTube channel. In four short videos, experts by experience, including content marketing woman of the year Carlijn Postma, shed their light on the profession. They endorse the importance of quality and relevance and argue that content marketing must eventually make way for integrated communication.
Stop touting journalistic skills within content marketing
In this blog on Marketing Tribune, Sak van den Boom responds to Aart Lensink's (LVB) assertion that more journalistic skills are needed within content marketing. Journalists distinguish themselves by knowing how to highlight topics from different angles (and objectively) from the reader's perspective. There is no room within content marketing for such things as hearsay, although journalists' craft skills obviously come in handy when creating quality content.
Content and creativity
Don't play it safe, that's risky. This quote by Cor Hospes is a quote we agree with. This specialist in the field of storytelling and content marketing argues that few companies dare to be creative, while that is the way to achieve success with content marketing - regardless of your industry. Creativity is about originality, inventiveness and decisiveness, not copying competitors and repeating past successes.
Grow your community with conversational storytelling
Brands do their very best to make meaningful contact with their target audience in all sorts of ways. A tough job, because (potential) customers are becoming increasingly selective in what they give their attention to. Only content that adds value, inspires or connects is worthwhile. This blog from Frankwatching highlights how you can use your own story as a strategy to gain trust and connect customers to your brand.
Is Your Blog a Golden Egg?
All good intentions notwithstanding, most business blogs are a dime a dozen. Yet sometimes there are gems ("golden eggs") among them, observes American content strategist Konrad Sanders. These blogs stand out from the gray middle ground because of refreshing angles, their own tone of voice and personality. They focus on a niche, which makes it much easier to build authority with relevant content.
15 Most Challenging Tasks of Content Marketers
What challenges does the average content professional face and what do you need to tackle them? SEMrush conducted an extensive survey in collaboration with the Content Marketing Institute. With an interesting blog and infographic as a result. A big challenge for content creators is the creation of stories that move the target audience and deliver sufficient ROI. The right tools and access to data make it possible to research the needs of your target audience and determine what content is relevant. A data-driven approach in which the customer comes first.
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