England is an excellent market for international success. With proper preparation, your e-commerce business is good to go.
There are many good reasons to expand into England. The market is large and the language is familiar to most entrepreneurs.
The well-known English tongue-in-cheek represents a sarcastic, subtle sense of humor. That subtlety is not only an important part of British humor, but certainly of online marketing as well. Dutch directness is not necessarily appreciated in England. In short; a factor of importance when developing content for British market.
Differences also exist when it comes to payment methods. For example, England does not have "iDeal. As in America, English people prefer to pay with a credit or debit card. Immediately after that comes Paypal as the most commonly used payment method.
A notable point of interest for Dutch entrepreneurs is our aforementioned directness. This plays a role not only in humor, but also in the general layout of a web shop and customer contact. Being too direct can overwhelm the English customer.
Tomahawk is a premier partner of Google, making it one of the top 3% best online marketing agencies in the Netherlands.
Our specialists are constantly trained and have direct access to closed betas: new features within Google Ads that have not yet been rolled out to all advertisers.
Belgium is a neighboring country with cultural and linguistic similarities. Yet there are also many differences. Flemish-Dutch is slightly different and a large part of Belgium uses the French language. Not expanding is a waste. Not taking into account important differences is also a waste.
German e-commerce is growing every year and the end is not yet in sight. The vast majority of high online sales are due to Amazon. Germany is the place to be. At the same time, it is a competitive market in which consumers place high demands on e-commerce shops.
I'm Roel, founder of Tomahawk. I am happy to help you from our office in Nijmegen.
