GARMUNDO
SEA SALES GROWTH IN DE AND NL BY 250% AND 400%
By tailoring the SEA structure, search terms and channels to potential customers, SEA sales in DE and NL grew by 250% and 400%, respectively.
CHALLENGE
Garmundo asked our help in realizing increased sales through the Dutch and German web shops. In this growth, it was important to take into account the strong seasonality that Garmundo faces. It was also a challenge to pour different search terms for a plant into an effective SEA structure.
RESULT
The SEA strategy and associated optimizations have led to a nice increase in sales in both the Netherlands and Germany. In the peak period (spring 2020) the turnover of the German SEA campaigns increased by no less than 250% and the turnover of the Dutch SEA campaigns even by more than 400%.