What are rich snippets?
Rich snippets are expanded search results that show more information than the standard blue link you normally see in search engines like Google. This additional information can include, for example, a number of stars based on reviews, pricing information, or even the cooking time for a recipe. Rich snippets make your search results more visually appealing and immediately give the user more context about what to expect on your website. This makes your search results stand out more among the other results, increasing the likelihood that people will click on your link.
Rich snippets are made possible through the use of structured data, a specific code that you add to the HTML of your Web page. This code helps search engines understand what is on your page and what information should be displayed in search results. For example, if you have a recipe on your Web site, you can use structured data to make the recipe's ingredients, preparation time and ratings clear to the search engine. When the search engine picks up this data, it can display it in search results in the form of rich snippets.
In practice, rich snippets can have a big impact on your SEO strategy. By using rich snippets, you not only make your search results more attractive, but you also increase the likelihood that people will prefer your result over others, which can lead to a higher click rate (CTR). A best practice is to make sure your structured data is correctly and completely implemented on your pages so that search engines can display the correct information. In addition, it is important to focus on the quality of your content; rich snippets work best when the information on your page is actually valuable and relevant to the user. By using rich snippets effectively, you can increase your visibility in search results and ensure that your website stands out more in the crowded SERP.
