contact

Tomahawk case study:

High rankings in SEO through custom optimizations

+100%

conversions

+30%

visitors

+35%

conversion rate

SEO optimizations and website improvements drive growth in positions, visitors and conversions.

About Energy Suppliers

Energieleveranciers.nl is an independent energy comparison site, founded in 2004. On the site, visitors can compare energy prices and easily switch suppliers.

Challenge

Achieve more visitors and conversions with the use of online marketing.

Approach

We started with preliminary research and user testing. Based on these results, we improved the most important parts of Energieleveranciers.nl - the calculator, results list and switch form. The next step was to implement search engine optimizations and take Google Ads and Bing Ads campaign management out of our hands. With the setup of complex remarketing campaigns and Gmail Sponsored Campaigns, we were able to reduce the maximum cost per conversion.

By using link building and optimized content (blogs, social media, newsletter), we not only increased the number of visitors, but also the engagement with the brand.

Result

Thanks to high positions on important keywords, Energieleveranciers.nl now attracts more than 1 million unique visitors per year. The visibility in Google has ensured for several years that Energieleveranciers.nl scores very well in SEO Effect's SEO visibility survey.

Thanks to the website improvements, the conversion rate increased to 8% and the number of conversions to 8.5%. The SEA campaigns contributed to impressive growth and an average increase (YoY) of:

  • Visitors: +30%
  • CTR: +50%
  • Conversions: +100%
  • Conversion rate: +35%

We also achieved a 14% growth in organic traffic and a 12% growth in conversions.

ONLINE MARKETING
NETHERLANDS
AND OVER THE
BORDERS

We help you grow

Every day we help e-commerce companies grow abroad and domestically without requiring an immediate sky-high budget. This is because we believe in incremental growth. This often starts with optimizing existing campaigns and picking the low-hanging fruit. Can SEA do the most for your e-commerce shop? Then that's where we start. That way we prove ourselves and with those results we automatically create room to invest in other services.

When you choose us, you'll find that we always go the extra mile. Do you have a question about a service you don't purchase from us? Or do you have another online marketing related question? Ask us!
Do you need a sparring partner? You've found it. Together we go for a successful and long-term cooperation.

Learn more