"What type of campaign can I best use on my webshop"? There is no simple answer to this frequently asked question, because no webshop is the same. But with knowledge about the target group, the branch, the assortment and basic knowledge about the type of advertisements on different channels, this question can be answered.
The basics of advertising
H1, a partner of ours with whom we work more frequently, asked us to explain more about online advertising on Google, Facebook and Microsoft.
Laurens talks to Angelique Nanning of H1 all about Google, Facebook and Microsoft Ads and what they can do for web shops with growth ambitions.
The benefits of Search and Shopping ads
Once terms relevant to specific products are actively searched in Google or Bing, you should the intendedproduct appear to reach the potential customer and bring in a conversion. This is exactly what search ads and shopping ads do. Search ads appear above or next to the non-paid search results. Shopping ads appear above Search ads and are accompanied by an image, price and click-through option with even more relevant information.
Advertising on Google or Facebook?
Advertising through Google is not only through Search and Shopping, but also through YouTube and Gmail. Advertising on Bing is especially interesting for shops operating in Germany. This is possible through Microsoft Ads.
There are also social media channels. Ideal for retargeting. Here, products that webshop visitors have viewed (without buying) are brought to the attention again on Facebook and Instagram. Is customer acquisition mainly B2B? Then check out the possibilities of LinkedIn.
In short; highlight products where the target audience is. This offers the greatest chance of conversions. Need extra help? Neem contact us.
