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Conquering the German market: cozy or gründlich?

Germans and Dutch are very similar, but there are also clear cultural differences. Which they are and how to take these differences into account in your e-commerce shop can be read in our white paper "Conquering the German market - cozy or gründlich?" (13 pgs)

Some facts:

  • The focus with our eastern neighbors is more on "living to work"
  • German culture is more reserved and subdued than ours.
  • Take the safe bet and prefer formal over informal
  • Leave a good impression with correct German language usage
  • Keep your appointments and promises, both on and offline