Shopping ads are an important part of an online marketing strategy. Because of the visual aspect, the ads are eye-catching and are therefore highly visible in search results. Actually, it is a missed opportunity not to use Shopping ads. But how then?
Online advertising with products
H1, a partner of ours that we work with more often, asked us to explain more about Shopping Ads. So Monika got into a conversation with H1's Angelique Nanning. Read more below the video.
The ingredients of a successful Shopping ad
A shopping ad consists of 3 fixed components, namely an image, price and title. In addition to the specific requirements from Google, there are also things that can begeoptimizedfor better results.
- Title: a good title contains not only a description of the product to be sold, but also the words and terms that people search for within search engines.
- Price: it always helps if a product is cheaper than the same product at a competitor. Several tools are available for finding out product prices at competitors. The interface of shopping ads also provides insight into the average market price within the product category.
- Image: provide a high-resolution image with a clear (preferably white) background that clearly shows the product.
In addition to these fixed components, it is also smart to name any other benefits of the web shop, such as discount codes, sale, free shipping and more.
The result? That's ads like this one below.
Choose the right products, we'll do the rest
Advertising with Shopping ads is so easy because the shop owner doesn't actually have to do anything. Well, except for one thing: choosing products to advertise. Nobody has to deal with setting up the ads, linking the shop to Shopping ads or uploading the product feed in the Google Merchant Center. Tomahawk and H1 can take over these tasks, always in consultation of course. This makes advertising in shopping easy!
