What is keyword stuffing?
Keyword stuffing is a technique in which a Web site owner places excessive numbers of keywords in the content of a Web page, with the intention of ranking higher in search engines. This practice was once popular, especially in the early years of search engine optimization(SEO), when search engines largely only looked at the number of times a keyword appeared on a page. Today, however, keyword stuffing is considered a "black hat" SEO technique, meaning it is an unwanted and deceptive way to manipulate a website's position in search results.
The problem with keyword stuffing is that it not only creates a poor user experience, but is also penalized by search engines such as Google. When a text is stuffed with keywords, it often reads unnaturally and can be difficult for the user to find valuable information. Moreover, search engines like Google have become much smarter at recognizing this tactic. Instead of rewarding the page, they may actually rank it lower or even remove it from search results entirely.
In the context of on-page SEO, it is important to incorporate keywords strategically and naturally into your content. A best practice is to focus on creating valuable, readable content that feels logical and natural while incorporating important keywords organically. Use keywords in the title, subtitles, and a few times in the main text, but avoid excessive repetition. It is also helpful to use related keywords and synonyms to make your content even more relevant. By avoiding keyword stuffing and focusing on quality content, you can improve your SEO and provide a better user experience, which ultimately leads to better search engine performance.
