What is a meta title (title tag)?
A meta title, also known as the title tag, is the text that appears at the top of a browser tab when you visit a Web page, and is often displayed as the clickable header in search engine results(SERPs). It is one of the first things people see when they come across your Web site through a search on Google. The meta title gives search engines and users a brief and concise overview of what the page is about. It is like the first impression your website makes, so it is important that this title is both clear and attractive.
The meta title plays a crucial role in search engine optimization(SEO). Search engines like Google use the meta title to understand what your page is about, which helps determine the relevance of your page for certain searches. A well-worded meta title can improve your ranking in search results because it helps search engines better categorize your content. In addition, an attractive and relevant meta title can attract more users to click on your link, which in turn can lead to more traffic to your website.
Using meta titles effectively goes hand in hand with other SEO elements, such as the meta description, which provides a brief summary of the page. Together, they form the preview that users see in search results. Best practices for writing a meta title include including important keywords without going overboard, limiting the length to about 50-60 characters to avoid truncating the title, and making sure the title is appealing to the reader. A well-written meta title should make it clear what the page is about while inviting further clicks. By doing this, you not only improve your visibility in search engines, but also your click through rate (CTR), which in turn has a positive effect on your overall SEO performance.
