We are Tomahawk: a crossborder performance marketing agency. Meet our team and our story.
Tomahawk strives to work with entrepreneurs to get the most out of their business. We understand better than anyone the challenges that website owners face, as we've faced quite a few bumps in the road ourselves.
We believe the best collaborations are born from mutual understanding and transparency. Our openness includes both our successes and our learning moments. We are experts in our field, through both training and experience.
Tomahawk started in 2015 as an all-round online marketing agency. It offered various services such as conversion optimization, UX and design. We helped companies with performance marketing as well as website optimization and development.
Although we were successful and continued to grow quietly, we realized that the market was becoming saturated due to stiff competition. In the Netherlands alone, there are 5,000 online marketing agencies offering basically the same services.
Because of the wide range of services we offered, we couldn't fully focus on performance marketing. To really stand out, you need specialists , not all-rounders. We couldn't fulfill that expert role because of our extensive range of services.
We bore the brunt of that, because the data-driven side of marketing made our hearts beat faster. Moreover, we saw that our clients often got stuck when expanding abroad. It was therefore time for a new adventure.
Around 2019, we made a big switch. We jumped into the deep end with a clear focus, a clear concept and by now a generous dose of experience. We chose a new name: Tomahawk. This name fit well with what we are: authentic, united, sharp and goal-oriented. In recent years, we have grown from an all-round online marketing agency to specialists within a growing niche: crossborder performance marketing. Since 2019, we make very conscious choices in what we do and what we don't do for our clients. Read more about our approachhere .
We achieve growth for webshops and deploy SEO, SEA, Analytics, social and platform marketing (bol.com and Amazon) to do so. We work for various different types of e-commerce entrepreneurs who want to grow, innovate and see opportunities abroad. Our team consists of specialists who are curious, experienced and adventurous. As professionals, we work together to make your growth ambitions come true.
By tailoring the SEA structure, search terms and channels to potential customers, SEA sales in DE and NL grew by 250% and 400%, respectively.
Garmundo asked our help in realizing increased sales through the Dutch and German web shops. In this growth, it was important to take into account the strong seasonality that Garmundo faces. It was also a challenge to pour different search terms for a plant into an effective SEA structure.
RESULT
The SEA strategy and associated optimizations have led to a nice increase in sales in both the Netherlands and Germany. In the peak period (spring 2020) the turnover of the German SEA campaigns increased by no less than 250% and the turnover of the Dutch SEA campaigns even by more than 400%.
