What is a pillar page?
A pillar page is a comprehensive and central page on your Web site that covers a broad topic that your target audience is interested in. This page acts as the foundation for a series of related articles or pages that delve deeper into specific subtopics within that broader topic. For example, consider a pillar page on "Healthy Nutrition," on which you provide a general overview of the topic. Then from that pillar page you link to other pages that go into more detail on topics such as "Nutrients," "Healthy Recipes," and "Dietary Advice."
The idea behind a pillar page is that it provides a central source of information that is clearly and logically structured for both visitors and search engines. For search engines, such as Google, a well-constructed pillar page helps to better understand what your website is about and how the various pages are connected. This can increase the page authority of both the pillar page and the linked subpages, because the internal links connecting the content reinforce the value and relevance of your content.
In practice, a pillar page is used to improve the structure and findability of your content. A best practice is to set up your pillar page so that it provides a complete and clear answer to the most important questions around the central topic. Make sure the page is well optimized for SEO by including relevant keywords and creating clear internal links to related content. This approach creates a content hub on your website, allowing users to easily navigate between different topics and search engines to better index your site. By building an effective pillar page, you strengthen your website's position in search results and build a solid foundation for further content development.
