What are semantic keywords?
Semantic keywords are keywords that not only exactly match the words someone types into a search engine, but are also related to the meaning or context of those words. Rather than just focusing on a single keyword, semantic keywords take into account the user's broader intent and how different words and phrases are related. For example, if someone searches for "best places to hike," a search engine would not only look for pages that contain that exact phrase, but also for pages that contain words such as "natural parks," "scenic hiking trails," and "best hiking destinations."
The idea behind semantic keywords is that search engines like Google are getting better at understanding the intent behind a query, rather than simply looking at exact word matches. This means they understand the context of words and can show relevant results that may not contain the exact same words as the search query, but have the same meaning. This helps users find what they are looking for faster and more effectively because the search engine takes into account synonyms, related terms and even the user's search history.
In practice, semantic keywords are very important for SEO. By taking semantic keywords into account, you can ensure that your content scores more broadly on several relevant terms, which increases your chances of appearing higher in search results(SERP). A best practice is to write your content so that it contains not only one specific keyword, but also natural, relevant terms and phrases related to that keyword. This makes your content richer and more useful to users and helps search engines better understand the full context of your page. Additionally, using semantic keywords can cause your page to appear in various SERP features, such as rich snippets, because search engines view your content as more relevant and valuable. By focusing on semantic keywords, you not only improve your SEO, but also the overall quality and usability of your website.
