A picture says more than a thousand words. A video says more than ten thousand words, and people love video. One of the reasons why video clips are part of content marketing is to be able to reach an even larger audience. Another reason companies use video is to increase people's interest in going to look up more information about the product or service. A lot of information can be sent in a short period of time, which is also well remembered by the recipient through the use of video. The power of video provides an ideal basis for offering value to your target audience, with the positive effect that your website will rank higher in Google.
How do you use video?
Media consumption has increased 75 percent since 2010, mainly due to the use of mobile applications. Today it's not just about the device itself, it's about the behavior. How does someone use their smartphone? It has become THE utensil in our lives. We pay our bills with it and we shop with it. It's easy to book a vacation and you can also control your heating remotely. For marketers, this offers many opportunities. In the past, brands aimed for as large a reach as possible. Nowadays we aim for a large reach and relevant messages for the right target group. Make it personal and use the right message for the right target group. Make the message more relevant with creative ideas. That way you actually reach more.
Social video
In addition to video content, social video is also on the rise. Smartphones and tablets lend themselves perfectly to video viewing and distribution. The rise of video is well seen on social media like Instagram, Vine and Twitter. In short: video is super hot. Video therefore absolutely belongs in your content mix for 2015.
The most important tip? Grab attention! Quickly and in the first seconds. Choose one message and make atmosphere and brand experience the most important and put sales in the very, very last place. Make sure your video touches people, inspires, moves, motivates, makes them angry or laugh. And always ask yourself the question: is my video likeable and/or shareable? Either way, choose quality over quantity.
Key online video trends:
- More and more people are producing, editing and distributing (video) content with their smartphones and cheap or free software.
- Online video is becoming increasingly important in online business and mobile marketing. This comes at the expense of text and photos.
- Online video is becoming increasingly interactive through the use of annotations and banners that can be clicked on.
- Online video is becoming increasingly important for corporate branding as well as personal branding.
- In addition to well-known video sites like YouTube and Vimeo, there are more and more ways to store, distribute and market online videos. Consider Vine, which allows you to distribute six-second clips.
Video adds a strong visual factor to the consumer experience. In an economy where there is more and more content surplus and where the "experience" is increasingly important, the use of videos is a powerful tool. Video marketing can therefore be used for various marketing disciplines.
Video Marketing
Want to know how video marketing can increase your conversion rates? Tomahawk looks at what's the best content mix for you. Points that Tomahawk charts and picks up for you:
- determine content mix;
- Search Engine Optimization(SEO);
- design;
- embed video content on your website and social media channels;
- impact measurement and content optimization.
